June 27, 2023
The Minnesota Twins With an updated logo system in place for the 2023 season, we partnered with the Minnesota Twins to help create a robust visual brand language. In past years, the Twins had updated their overall aesthetic based on specific campaign directions, but we were tasked with creating a more robust, perennial brand system […]
May 18, 2023
Kitchen Blueprint We partnered with Cargill Digital Business Studio to help launch Kitchen Blueprint, the “brain of the kitchen.” Kitchen Blueprint uses data and insights to create efficiencies across the back-of-house in the restaurant world. We developed a hard-working brand language that plays into the concept of a literal blueprint, combining the techy elements of […]
May 1, 2023
Sisu Nordic Sauna Sisu is a mobile wood-fired sauna company that offers private rentals to the St. Croix River Valley area. We designed a brand that reflects nature through watercolor textures, a colorful palette, and a fluid logo. These custom elements come together to create a visual language that evokes serenity and the beauty of […]
March 22, 2023
Beyond the refreshed identity system, we explored how the brand could live through motion. The art direction and animation of the video executions represent the agile and ever-changing nature of the sports industry and IFA’s ability to adapt. “Magenta was able to see our vision for the future and help us bring it to life. […]
March 2, 2023
Sophia’s Lover We developed a custom identity for Sophia’s Lover, an online community that amplifies women’s voices and fosters conversations about philosophy. The logo is inspired by sirens in Greek mythology, evoking feminine power and communication. Angular cuts in the logo and pattern represent personal growth and evolution. “We are so thrilled with Magenta’s creativity, […]
January 17, 2023
Jair Lynch Real Estate Partners Jair Lynch stands out in the industry as a leader in sustainable and human-focused design and they needed their brand to reflect that. To elaborate on their mission, we created a visual identity and website that evolved their current brand to feel more progressive. Structured, professional design systems are balanced […]
February 17, 2022
Adyton We partnered with Day&Age, a creative agency in Minneapolis, to create a brand identity that reflected the cutting-edge software that Adyton provides its customers. Their users have mission-critical jobs where security is essential, connectivity is challenging, and compliance is a requirement, so we created a design system that embodies the reliable, premium, and secure […]
February 10, 2022
I Dare to Dream I Dare to Dream Project is an empowerment brand inspiring women to share and pursue their dreams unapologetically. Founder Valerie Jeannis came to us looking for visual support to bring the project into its next phase. With a solid foundation and clear vision, she only needed our help to bring her […]
February 2, 2022
Artessa We partnered with Lifestyle Communities to develop a brand for their up-and-coming cooperative living community—Artessa Living. Artessa represents the ideal lifestyle active people aspire to live as they transition into retirement. We created a logo and identity system that embodies Artessa’s friendly, inclusive nature and wrapped it all in a premium, boutique feel. We […]
January 21, 2022
Monkeyjump Labs Monkeyjump Labs is a startup software development company based in Minneapolis. They came to us with a visual blank slate, which enabled us to create a vibrant brand identity from the ground up and applied it to their website. It’s as fun and playful as the company itself, which helps them stand out […]
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