IFA
![Case Study Icon](https://magentacreative.com/wp-content/uploads/2023/01/IFA_LogoOverlay.jpg)
- Art Direction
- Brand Identity
- Logo
- Print Collateral
IFA
IFA is a full service athletic agency offering a truly player-centric approach to athlete representation. We partnered with IFA to create a refreshed visual brand language that reflects the hands-on approach, experience and network IFA brings to their athletes. Throughout our process, we helped bring forth a new perspective which focuses on the individual athlete, showcasing a more complete view of creating and maintaining a successful and long lasting career — on and off the field.
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/01/2_IFA_Make-it-Known-Design-1024x586.png)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/03/Social2_mockup_IFA_2-scaled.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/03/Social1_mockup_IFA_2-scaled.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/03/Social3_mockup_IFA_2-scaled.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/01/IFA_Office-2-1024x683.jpg)
Beyond the refreshed identity system, we explored how the brand could live through motion. The art direction and animation of the video executions represent the agile and ever-changing nature of the sports industry and IFA’s ability to adapt.
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/01/IFA_Brochures_wide-1-1024x434.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/02/7_IFA_Posters-1024x682.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/03/8_IFA_icon-grid2-1024x434.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/02/Phone_mockup_IFA-2-scaled.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/03/10_IFA_Logo-on-card-scaled.jpg)
“Magenta was able to see our vision for the future and help us bring it to life.”
Kevin Hughes, VP – Strategy & Creative
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/02/11_IFAcards2-1024x610.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/03/12_darkimage5-scaled.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/03/12_darkimage6-1-scaled.jpg)