- Art Direction
- Brand Identity
- Print Collateral
IFA is a full service athletic agency offering a truly player-centric approach to athlete representation. We partnered with IFA to create a refreshed visual brand language that reflects the hands-on approach, experience and network IFA brings to their athletes. Throughout our process, we helped bring forth a new perspective which focuses on the individual athlete, showcasing a more complete view of creating and maintaining a successful and long lasting career — on and off the field.
Beyond the refreshed identity system, we explored how the brand could live through motion. The art direction and animation of the video executions represent the agile and ever-changing nature of the sports industry and IFA’s ability to adapt.
“Magenta was able to see our vision for the future and help us bring it to life.”Kevin Hughes, VP – Strategy & Creative