Minnesota Twins

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  • Art Direction
  • Brand Identity
  • Print Collateral

The Minnesota Twins

With an updated logo system in place for the 2023 season, we partnered with the Minnesota Twins to help create a robust visual brand language. In past years, the Twins had updated their overall aesthetic based on specific campaign directions, but we were tasked with creating a more robust, perennial brand system that could be used for years to come. Logo and uniform updates created by Matthew Wolff.

A pivotal piece of the new design language is the dynamic color block grid system which showcases the updated logo library and highlights a more traditional flat color aesthetic.

With the visual language in place, we explored how the refreshed designs could come to life through motion. The art direction and animation design elements further emphasize the new clean, modular design system.