- Art Direction
- Brand Identity
We partnered with Lifestyle Communities to develop a brand for their up-and-coming cooperative living community—Artessa Living. Artessa represents the ideal lifestyle active people aspire to live as they transition into retirement. We created a logo and identity system that embodies Artessa’s friendly, inclusive nature and wrapped it all in a premium, boutique feel. We also made the brand adaptable to each of its locations by including custom colors and patterns inspired by their respective, regional quirks.
From leaves, waves, tree rings and snow, we created custom patterns inspired by the natural elements of the Minnesota landscape. When enlarged, they create beautiful, abstract patterns that bring energy and life to the language.