November 21, 2023
Superior Sauna Superior Sauna approached us with a vision to revamp their brand, capturing a modern appeal that resonates with both customers and distributors. As leaders in their industry, they needed a brand language that not only mirrored their top-tier materials and profound expertise but also exuded their adaptable approach and unparalleled customer care. We […]
November 1, 2023
Therabath Therabath came to us seeking a rebrand to help align its visuals more closely with their expanding consumer-centric audience. We developed a fresh, clean brand language that took inspiration from the Therabath products. The result is a calming yet confident language that represents both the Therabath customer service and product experiences. The new Therabath […]
October 24, 2023
Vehlo Vehlo is a technology company that offers a connected set of vehicle service and repair solutions. They approached us with the question, “how do we create a brand system that positions us as a cohesive, integrated product?” Through collaborative brand sessions, we reimagined Vehlo’s identity from their foundational positioning and messaging to their digital […]
September 19, 2023
Tadera Tadera, a technology company focused on improving the safety and operations of airport systems, approached us to create a brand language reflecting their efficient and intelligent airport software solutions. The end product was a modern take on aeronautical design, highlighting directional, way-finding visual elements. The Tadera logo uses negative space to highlight the directional, upward […]
August 2, 2023
PEWIN PEWIN, which stands for Private Equity Women Investor Network, is an exclusive network of the most senior women in private equity. Underrepresented and overdue for change in the industry, PEWIN came to us to bring clarity and unity to their organization, reimagining their identity and the way they talk about themselves to their members […]
June 27, 2023
The Minnesota Twins With an updated logo system in place for the 2023 season, we partnered with the Minnesota Twins to help create a robust visual brand language. In past years, the Twins had updated their overall aesthetic based on specific campaign directions, but we were tasked with creating a more robust, perennial brand system […]
May 18, 2023
Kitchen Blueprint We partnered with Cargill Digital Business Studio to help launch Kitchen Blueprint, the “brain of the kitchen.” Kitchen Blueprint uses data and insights to create efficiencies across the back-of-house in the restaurant world. We developed a hard-working brand language that plays into the concept of a literal blueprint, combining the techy elements of […]
May 1, 2023
Sisu Nordic Sauna Sisu is a mobile wood-fired sauna company that offers private rentals to the St. Croix River Valley area. We designed a brand that reflects nature through watercolor textures, a colorful palette, and a fluid logo. These custom elements come together to create a visual language that evokes serenity and the beauty of […]
March 22, 2023
Beyond the refreshed identity system, we explored how the brand could live through motion. The art direction and animation of the video executions represent the agile and ever-changing nature of the sports industry and IFA’s ability to adapt. “Magenta was able to see our vision for the future and help us bring it to life.”
March 2, 2023
Sophia’s Lover We developed a custom identity for Sophia’s Lover, an online community that amplifies women’s voices and fosters conversations about philosophy. The logo is inspired by sirens in Greek mythology, evoking feminine power and communication. Angular cuts in the logo and pattern represent personal growth and evolution. “We are so thrilled with Magenta’s creativity, […]
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