August 18, 2026
BankCherokee We partnered with Brave Co. on a rebrand for BankCherokee, a long-standing community bank with deep local roots seeking to modernize without compromising the trust it had built over the years. Together, we reimagined the brand from the ground up, balancing small-bank warmth with big-bank capability, and brought it to life through a new […]
August 14, 2026
Collective Measures Collective Measures is an employee-owned, full-funnel media and analytics agency based in Minneapolis. After years of growth and evolution, they came to us ready to sharpen how they look and how they show up, from their day-to-day materials to their digital home. We delivered a complete brand refresh, art directed a photoshoot with […]
January 4, 2025
Discover After ten years of hosting their annual client event, Collective Measures decided to reimagine the tradition with a new name and a fresh look. They enlisted Magenta to create the visual identity for the inaugural Discover by Collective Measures event in 2024. We developed a brand system that balances differentiation from the Collective Measures […]
AIGA Minnesota Design Camp Magenta was selected to create the brand identity for the 2024 Minnesota Design Camp. Since 1980, this annual event has united the Midwest design community and, in its 44th year, made a bold return—this time in the heart of Minneapolis, departing from its traditional rural northern setting. To celebrate this shift, […]
December 2, 2024
Keystone Group International We partnered with Keystone Group International to refresh their brand identity and messaging, aligning it with their modern vision. We brightened their orange and added a friendly teal, creating a fresh palette. By rounding their “K” logomark and using the resulting diamond shapes, we developed a cohesive brand element. The new photography […]
August 30, 2024
Shop Boss As an auto repair shop software, Shop Boss needed a brand refresh that maintained their brand recognition while updating their website to look modern and credible. We created a simplified logo and expanded on their brand language to build a memorable website experience. The brand refresh ensured that their look and tone communicates […]
August 6, 2024
Medical Alley Association Medical Alley, a distinguished network of healthcare organizations, aimed to evolve their brand to mirror their renewed mission of “activating and amplifying healthcare transformation.” We crafted a new brand identity centered around a dynamic and optimistic logomark, reflecting Medical Alley’s progressive approach to advancing healthcare. We introduced a sophisticated and energetic color […]
November 21, 2023
Superior Sauna Superior Sauna approached us with a vision to revamp their brand, capturing a modern appeal that resonates with both customers and distributors. As leaders in their industry, they needed a brand language that not only mirrored their top-tier materials and profound expertise but also exuded their adaptable approach and unparalleled customer care. We […]
November 1, 2023
Therabath Therabath came to us seeking a rebrand to help align its visuals more closely with their expanding consumer-centric audience. We developed a fresh, clean brand language that took inspiration from the Therabath products. The result is a calming yet confident language that represents both the Therabath customer service and product experiences. The new Therabath […]
October 24, 2023
Vehlo Vehlo is a technology company that offers a connected set of vehicle service and repair solutions. They approached us with the question, “how do we create a brand system that positions us as a cohesive, integrated product?” Through collaborative brand sessions, we reimagined Vehlo’s identity from their foundational positioning and messaging to their digital […]
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