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August 26, 2026
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Serent Capital
Serent Capital After years of growth, Serent Capital approached us to refresh their website and expand on their existing brand with custom patterns that reflect their impact on portfolio companies. New textures, an expanded color palette, and an overhaul on typography breathe new life into a trusted brand. Following the momentum of the new website, […]
BankCherokee
August 18, 2026
BankCherokee We partnered with Brave Co. on a rebrand for BankCherokee, a long-standing community bank with deep local roots seeking to modernize without compromising the trust it had built over the years. Together, we reimagined the brand from the ground up, balancing small-bank warmth with big-bank capability, and brought it to life through a new […]
Collective Measures
August 14, 2026
Collective Measures Collective Measures is an employee-owned, full-funnel media and analytics agency based in Minneapolis. After years of growth and evolution, they came to us ready to sharpen how they look and how they show up, from their day-to-day materials to their digital home. We delivered a complete brand refresh, art directed a photoshoot with […]
AIGA Design Camp
January 4, 2025
AIGA Minnesota Design Camp Magenta was selected to create the brand identity for the 2024 Minnesota Design Camp. Since 1980, this annual event has united the Midwest design community and, in its 44th year, made a bold return—this time in the heart of Minneapolis, departing from its traditional rural northern setting. To celebrate this shift, […]
Keystone Group International
December 2, 2024
Keystone Group International We partnered with Keystone Group International to refresh their brand identity and messaging, aligning it with their modern vision. We brightened their orange and added a friendly teal, creating a fresh palette. By rounding their “K” logomark and using the resulting diamond shapes, we developed a cohesive brand element. The new photography […]
Shop Boss
August 30, 2024
Shop Boss As an auto repair shop software, Shop Boss needed a brand refresh that maintained their brand recognition while updating their website to look modern and credible. We created a simplified logo and expanded on their brand language to build a memorable website experience. The brand refresh ensured that their look and tone communicates […]
Medical Alley
August 6, 2024
Medical Alley Association Medical Alley, a distinguished network of healthcare organizations, aimed to evolve their brand to mirror their renewed mission of “activating and amplifying healthcare transformation.” We crafted a new brand identity centered around a dynamic and optimistic logomark, reflecting Medical Alley’s progressive approach to advancing healthcare. We introduced a sophisticated and energetic color […]
Borden Cheese
November 16, 2023
Borden Cheese From 2022 to 2023, we partnered with social media marketing agency JBD to develop broader brand awareness and identity for Borden Cheese across branding and digital touchpoints. Our seasonal campaigns, spanning from summer grilling to back-to-school and the holidays, infused a playful ‘slice-of-life’ relatability to resonate with their consumers. Maintaining a consistent approach, […]
Therabath
November 1, 2023
Therabath Therabath came to us seeking a rebrand to help align its visuals more closely with their expanding consumer-centric audience. We developed a fresh, clean brand language that took inspiration from the Therabath products. The result is a calming yet confident language that represents both the Therabath customer service and product experiences. The new Therabath […]