November 16, 2023
Borden Cheese From 2022 to 2023, we partnered with social media marketing agency JBD to develop broader brand awareness and identity for Borden Cheese across branding and digital touchpoints. Our seasonal campaigns, spanning from summer grilling to back-to-school and the holidays, infused a playful ‘slice-of-life’ relatability to resonate with their consumers. Maintaining a consistent approach, […]
November 1, 2023
Therabath Therabath came to us seeking a rebrand to help align its visuals more closely with their expanding consumer-centric audience. We developed a fresh, clean brand language that took inspiration from the Therabath products. The result is a calming yet confident language that represents both the Therabath customer service and product experiences. The new Therabath […]
October 24, 2023
Vehlo Vehlo is a technology company that offers a connected set of vehicle service and repair solutions. They approached us with the question, “how do we create a brand system that positions us as a cohesive, integrated product?” Through collaborative brand sessions, we reimagined Vehlo’s identity from their foundational positioning and messaging to their digital […]
September 19, 2023
Tadera Tadera, a technology company focused on improving the safety and operations of airport systems, approached us to create a brand language reflecting their efficient and intelligent airport software solutions. The end product was a modern take on aeronautical design, highlighting directional, way-finding visual elements. The Tadera logo uses negative space to highlight the directional, upward […]
August 2, 2023
PEWIN PEWIN, which stands for Private Equity Women Investor Network, is an exclusive network of the most senior women in private equity. Underrepresented and overdue for change in the industry, PEWIN came to us to bring clarity and unity to their organization, reimagining their identity and the way they talk about themselves to their members […]
May 18, 2023
Kitchen Blueprint We partnered with Cargill Digital Business Studio to help launch Kitchen Blueprint, the “brain of the kitchen.” Kitchen Blueprint uses data and insights to create efficiencies across the back-of-house in the restaurant world. We developed a hard-working brand language that plays into the concept of a literal blueprint, combining the techy elements of […]
May 1, 2023
Sisu Nordic Sauna Sisu is a mobile wood-fired sauna company that offers private rentals to the St. Croix River Valley area. We designed a brand that reflects nature through watercolor textures, a colorful palette, and a fluid logo. These custom elements come together to create a visual language that evokes serenity and the beauty of […]
March 2, 2023
Sophia’s Lover We developed a custom identity for Sophia’s Lover, an online community that amplifies women’s voices and fosters conversations about philosophy. The logo is inspired by sirens in Greek mythology, evoking feminine power and communication. Angular cuts in the logo and pattern represent personal growth and evolution. “We are so thrilled with Magenta’s creativity, […]
January 17, 2023
Jair Lynch Real Estate Partners Jair Lynch stands out in the industry as a leader in sustainable and human-focused design and they needed their brand to reflect that. To elaborate on their mission, we created a visual identity and website that evolved their current brand to feel more progressive. Structured, professional design systems are balanced […]
February 17, 2022
Adyton We partnered with Day&Age, a creative agency in Minneapolis, to create a brand identity that reflected the cutting-edge software that Adyton provides its customers. Their users have mission-critical jobs where security is essential, connectivity is challenging, and compliance is a requirement, so we created a design system that embodies the reliable, premium, and secure […]
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