January 4, 2025
AIGA Minnesota Design Camp Magenta was selected to create the brand identity for the 2024 Minnesota Design Camp. Since 1980, this annual event has united the Midwest design community and, in its 44th year, made a bold return—this time in the heart of Minneapolis, departing from its traditional rural northern setting. To celebrate this shift, […]
December 2, 2024
Keystone Group International We partnered with Keystone Group International to refresh their brand identity and messaging, aligning it with their modern vision. We brightened their orange and added a friendly teal, creating a fresh palette. By rounding their “K” logomark and using the resulting diamond shapes, we developed a cohesive brand element. The new photography […]
August 30, 2024
Shop Boss As an auto repair shop software, Shop Boss needed a brand refresh that maintained their brand recognition while updating their website to look modern and credible. We created a simplified logo and expanded on their brand language to build a memorable website experience. The brand refresh ensured that their look and tone communicates […]
August 6, 2024
Medical Alley Association Medical Alley, a distinguished network of healthcare organizations, aimed to evolve their brand to mirror their renewed mission of “activating and amplifying healthcare transformation.” We crafted a new brand identity centered around a dynamic and optimistic logomark, reflecting Medical Alley’s progressive approach to advancing healthcare. We introduced a sophisticated and energetic color […]
November 16, 2023
Borden Cheese From 2022 to 2023, we partnered with social media marketing agency JBD to develop broader brand awareness and identity for Borden Cheese across branding and digital touchpoints. Our seasonal campaigns, spanning from summer grilling to back-to-school and the holidays, infused a playful ‘slice-of-life’ relatability to resonate with their consumers. Maintaining a consistent approach, […]
November 1, 2023
Therabath Therabath came to us seeking a rebrand to help align its visuals more closely with their expanding consumer-centric audience. We developed a fresh, clean brand language that took inspiration from the Therabath products. The result is a calming yet confident language that represents both the Therabath customer service and product experiences. The new Therabath […]
October 24, 2023
Vehlo Vehlo is a technology company that offers a connected set of vehicle service and repair solutions. They approached us with the question, “how do we create a brand system that positions us as a cohesive, integrated product?” Through collaborative brand sessions, we reimagined Vehlo’s identity from their foundational positioning and messaging to their digital […]
September 19, 2023
Tadera Tadera, a technology company focused on improving the safety and operations of airport systems, approached us to create a brand language reflecting their efficient and intelligent airport software solutions. The end product was a modern take on aeronautical design, highlighting directional, way-finding visual elements. The Tadera logo uses negative space to highlight the directional, upward […]
August 2, 2023
PEWIN PEWIN, which stands for Private Equity Women Investor Network, is an exclusive network of the most senior women in private equity. Underrepresented and overdue for change in the industry, PEWIN came to us to bring clarity and unity to their organization, reimagining their identity and the way they talk about themselves to their members […]
May 18, 2023
Kitchen Blueprint We partnered with Cargill Digital Business Studio to help launch Kitchen Blueprint, the “brain of the kitchen.” Kitchen Blueprint uses data and insights to create efficiencies across the back-of-house in the restaurant world. We developed a hard-working brand language that plays into the concept of a literal blueprint, combining the techy elements of […]
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