Tadera
![Case Study Icon](https://magentacreative.com/wp-content/uploads/2023/09/Tadera_logo2.jpg)
- Art Direction
- Brand Identity
- Logo
- Website Design
Tadera
Tadera, a technology company focused on improving the safety and operations of airport systems, approached us to create a brand language reflecting their efficient and intelligent airport software solutions. The end product was a modern take on aeronautical design, highlighting directional, way-finding visual elements.
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/09/Tadera_Image1_Desktop-1-1024x650.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/09/Tadera_Website_shadow3.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/09/Tadera_Website_mobile.jpg)
The Tadera logo uses negative space to highlight the directional, upward arrow that is used prominently throughout the visual language system.
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/09/Tadera_Photostyle2.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/09/Tadera_Photostyle_mobile.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/09/TaderaBillboard-1024x683.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/09/TaderaBillboard_mobile.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/09/Tadera_Icons.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/09/Tadera_Icons_mobile.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/09/TaderaBusinessCardsSquare-1024x1024.jpg)
All of the design elements throughout the visual design system help create a feeling of movement, process and efficiency.
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/09/Tadera_Billboardmockup2-1024x683.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/09/Tadera_Billboard2_mobile.jpg)
All of the design elements throughout the visual design system help create a feeling of movement, process and efficiency.