- Art Direction
- Social Media
- Website Design
From 2022 to 2023, we partnered with social media marketing agency JBD to develop broader brand awareness and identity for Borden Cheese across branding and digital touchpoints. Our seasonal campaigns, spanning from summer grilling to back-to-school and the holidays, infused a playful ‘slice-of-life’ relatability to resonate with their consumers. Maintaining a consistent approach, we ensured the brand’s content remained bright, bold, appetizing, and shareable throughout the creative process.
Content throughout the year embraced the spirit of each season, promoting relevant products via social, video and digital channels. The creative is anchored in custom photography to evoke a bright and playful sentiment, complimented by poppy graphics.