Therabath
![Case Study Icon](https://magentacreative.com/wp-content/uploads/2023/10/Therabath_MainLogo.jpg)
- Art Direction
- Brand Identity
- Logo
- Messaging
- Packaging
- Print Collateral
- Website Design
Therabath
Therabath came to us seeking a rebrand to help align its visuals more closely with their expanding consumer-centric audience. We developed a fresh, clean brand language that took inspiration from the Therabath products. The result is a calming yet confident language that represents both the Therabath customer service and product experiences.
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Therabath_BrandBook-1024x552.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/11/m.Therabath_BrandBook-783x1024.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Therabath_BathIMG-1024x1024.jpg)
The new Therabath logo balances thick and thin, using a bold serif typeface with subtle waves within the letterforms. The logomark melds the iconic shape of the Therabath tub with a wax droplet, forming a heart that symbolizes the brand’s essence.
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Therabath_LogoBreakdown-1024x530.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Therabath_LogoBreakdown-1024x530.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Therabath_Bottle-1024x552.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/11/m.Therabath_Bottle-1024x845.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Therabath_HandsIMG1-921x1024.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Therabath_HandsIMG2-921x1024.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Therabath_Website-1.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Therabath_Logo-1024x1024.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Therabath_Badges-987x1024.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Therabath_Serum-1024x819.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Therabath_IllustrationRotator.gif)
We crafted an organic illustration and patterning system, thoughtfully mirroring the essence of Therbath’s products and scent selections. These patterns and illustrations are rendered in tone-on-tone hues, imbuing our executions with texture, all while preserving the functionality of the entire system.
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Therabath_Brochure.jpg)
![](https://magentacreative.com/wp-content/uploads/2023/11/m.Therabath_Brochure-1.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Therabath_BoxStack-2-978x1024.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Therabath_Packages-1-1024x1024.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Therabath_BizCards2-1.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/11/m.Therabath_BizCards2.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Therabath_Social-1024x683.jpg)