Vehlo
![Case Study Icon](https://magentacreative.com/wp-content/uploads/2023/10/Vehlo_Logo.jpg)
- Brand Identity
- Brand Strategy
- Logo
- Messaging
- Portfolio Strategy
- Print Collateral
- Social Media
- Website Design
Vehlo
Vehlo is a technology company that offers a connected set of vehicle service and repair solutions. They approached us with the question, “how do we create a brand system that positions us as a cohesive, integrated product?” Through collaborative brand sessions, we reimagined Vehlo’s identity from their foundational positioning and messaging to their digital presence you see today.
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_MobileMockup-min-scaled.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_MobileMockup_Mobile-min.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_Icons.png)
Each detail of the visual language combines a thin-lined precision with maverick boldness: a brand personality suitable for a detail-oriented software company that speaks to industry experts at all levels.
![](https://magentacreative.com/wp-content/uploads/2023/10/Vehlo_MobileScreens.jpg)
![](https://magentacreative.com/wp-content/uploads/2023/10/Vehlo_MobileScreens_Mobile.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Asset-242x.png)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_DesktopMockup-min.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_DesktopMockup_Mobile.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_BrandGuide-min-scaled.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_BrandGuide_Mobile-min.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_Sign-min.jpg)
The two converging lines that create the V logo bring to mind a two-lane road. Its simple form pulls apart into pieces that create a tire tread pattern as an additional brand element that ties everything together.
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_Anthem-min.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_BusinessCard-min.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_Poster-min-scaled.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_Poster_Mobile-min.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_Tshirt-min.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_Embroidery-min.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_Social_Desktop-min-scaled.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_SocialPosts_Mobile-min.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_SocialGrid_Desktop-min.jpg)
![](https://magentacreativ.wpengine.com/wp-content/uploads/2023/10/Vehlo_SocialGrid_Mobile-min.jpg)