November 16, 2023
Borden Cheese From 2022 to 2023, we partnered with social media marketing agency JBD to develop broader brand awareness and identity for Borden Cheese across branding and digital touchpoints. Our seasonal campaigns, spanning from summer grilling to back-to-school and the holidays, infused a playful ‘slice-of-life’ relatability to resonate with their consumers. Maintaining a consistent approach, […]
October 24, 2023
Vehlo Vehlo is a technology company that offers a connected set of vehicle service and repair solutions. They approached us with the question, “how do we create a brand system that positions us as a cohesive, integrated product?” Through collaborative brand sessions, we reimagined Vehlo’s identity from their foundational positioning and messaging to their digital […]
March 2, 2023
Sophia’s Lover We developed a custom identity for Sophia’s Lover, an online community that amplifies women’s voices and fosters conversations about philosophy. The logo is inspired by sirens in Greek mythology, evoking feminine power and communication. Angular cuts in the logo and pattern represent personal growth and evolution. “We are so thrilled with Magenta’s creativity, […]
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