January 4, 2025
Discover After ten years of hosting their annual client event, Collective Measures decided to reimagine the tradition with a new name and a fresh look. They enlisted Magenta to create the visual identity for the inaugural Discover by Collective Measures event in 2024. We developed a brand system that balances differentiation from the Collective Measures […]
AIGA Minnesota Design Camp Magenta was selected to create the brand identity for the 2024 Minnesota Design Camp. Since 1980, this annual event has united the Midwest design community and, in its 44th year, made a bold return—this time in the heart of Minneapolis, departing from its traditional rural northern setting. To celebrate this shift, […]
November 16, 2023
Borden Cheese From 2022 to 2023, we partnered with social media marketing agency JBD to develop broader brand awareness and identity for Borden Cheese across branding and digital touchpoints. Our seasonal campaigns, spanning from summer grilling to back-to-school and the holidays, infused a playful ‘slice-of-life’ relatability to resonate with their consumers. Maintaining a consistent approach, […]
October 24, 2023
Vehlo Vehlo is a technology company that offers a connected set of vehicle service and repair solutions. They approached us with the question, “how do we create a brand system that positions us as a cohesive, integrated product?” Through collaborative brand sessions, we reimagined Vehlo’s identity from their foundational positioning and messaging to their digital […]
March 2, 2023
Sophia’s Lover We developed a custom identity for Sophia’s Lover, an online community that amplifies women’s voices and fosters conversations about philosophy. The logo is inspired by sirens in Greek mythology, evoking feminine power and communication. Angular cuts in the logo and pattern represent personal growth and evolution. “We are so thrilled with Magenta’s creativity, […]
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