October 15, 2026
Tripleseat After defining the event management software category nearly two decades ago, Tripleseat sought to evolve its brand to reflect the modern platform it had become. The goal was to unify its growing product portfolio, including new AI-powered capabilities, while reinforcing its trusted partnership with hospitality professionals. The new Tripleseat logo is a custom logotype […]
August 26, 2026
Serent Capital After years of growth, Serent Capital approached us to refresh their website and expand on their existing brand with custom patterns that reflect their impact on portfolio companies. New textures, an expanded color palette, and an overhaul on typography breathe new life into a trusted brand. Following the momentum of the new website, […]
August 18, 2026
BankCherokee We partnered with Brave Co. on a rebrand for BankCherokee, a long-standing community bank with deep local roots seeking to modernize without compromising the trust it had built over the years. Together, we reimagined the brand from the ground up, balancing small-bank warmth with big-bank capability, and brought it to life through a new […]
January 4, 2025
Discover After ten years of hosting their annual client event, Collective Measures decided to reimagine the tradition with a new name and a fresh look. They enlisted Magenta to create the visual identity for the inaugural Discover by Collective Measures event in 2024. We developed a brand system that balances differentiation from the Collective Measures […]
AIGA Minnesota Design Camp Magenta was selected to create the brand identity for the 2024 Minnesota Design Camp. Since 1980, this annual event has united the Midwest design community and, in its 44th year, made a bold return—this time in the heart of Minneapolis, departing from its traditional rural northern setting. To celebrate this shift, […]
August 30, 2024
OneTrust Magenta partnered with event vendors Type A and T3 to plan, design, and bring to life OneTrust’s annual Trustweek event in Austin, Texas. We started by building out an overall unique design system that worked in parallel with OneTrust’s existing visual brand language. The final product was a cohesive branded environment that utilized the […]
August 6, 2024
Medical Alley Association Medical Alley, a distinguished network of healthcare organizations, aimed to evolve their brand to mirror their renewed mission of “activating and amplifying healthcare transformation.” We crafted a new brand identity centered around a dynamic and optimistic logomark, reflecting Medical Alley’s progressive approach to advancing healthcare. We introduced a sophisticated and energetic color […]
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