Tripleseat
- Brand Identity
- Brand Strategy
- Campaign
- Event Design
- Event Signage
- Website Design
- Website Development
Tripleseat
After defining the event management software category nearly two decades ago, Tripleseat sought to evolve its brand to reflect the modern platform it had become. The goal was to unify its growing product portfolio, including new AI-powered capabilities, while reinforcing its trusted partnership with hospitality professionals.
The new Tripleseat logo is a custom logotype finished with three bursts radiating from its final letter: a nod to the “three seats” in the name, and an abstract expression of the excitement and celebration behind every event.
We built Tripleseat a photography style that’s modern, warm, and unstaged: candid portraits that capture the energy of a great event, and food, drinks, and venues that look real and inviting.
We rebuilt Tripleseat’s website from the ground up: developing a content strategy to boost SEO, restructuring the navigation so visitors can quickly find the solutions built for them, and sharpening the design to make the path to booking a demo clear.
Built for the Occasion marked the debut of Tripleseat’s new brand. Tailored to each of their key markets, the campaign gave longtime customers a fresh look at Tripleseat and introduced it to a whole new audience.
For Tripleseat’s first event since the new brand launched we created Ignite. A vibrant variation of the Tripleseat visual language that uses digital flame pattern with an overall more tech-forward visual design system.
