October 15, 2026
Tripleseat After defining the event management software category nearly two decades ago, Tripleseat sought to evolve its brand to reflect the modern platform it had become. The goal was to unify its growing product portfolio, including new AI-powered capabilities, while reinforcing its trusted partnership with hospitality professionals. The new Tripleseat logo is a custom logotype […]
August 26, 2026
Serent Capital After years of growth, Serent Capital approached us to refresh their website and expand on their existing brand with custom patterns that reflect their impact on portfolio companies. New textures, an expanded color palette, and an overhaul on typography breathe new life into a trusted brand. Following the momentum of the new website, […]
January 4, 2025
Discover After ten years of hosting their annual client event, Collective Measures decided to reimagine the tradition with a new name and a fresh look. They enlisted Magenta to create the visual identity for the inaugural Discover by Collective Measures event in 2024. We developed a brand system that balances differentiation from the Collective Measures […]
AIGA Minnesota Design Camp Magenta was selected to create the brand identity for the 2024 Minnesota Design Camp. Since 1980, this annual event has united the Midwest design community and, in its 44th year, made a bold return—this time in the heart of Minneapolis, departing from its traditional rural northern setting. To celebrate this shift, […]
May 18, 2023
Kitchen Blueprint We partnered with Cargill Digital Business Studio to help launch Kitchen Blueprint, the “brain of the kitchen.” Kitchen Blueprint uses data and insights to create efficiencies across the back-of-house in the restaurant world. We developed a hard-working brand language that plays into the concept of a literal blueprint, combining the techy elements of […]
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