Vehlo
- Brand Identity
- Brand Strategy
- Logo
- Messaging
- Portfolio Strategy
- Print Collateral
- Social Media
- Website Design
Vehlo
Vehlo is a technology company that offers a connected set of vehicle service and repair solutions. They approached us with the question, “how do we create a brand system that positions us as a cohesive, integrated product?” Through collaborative brand sessions, we reimagined Vehlo’s identity from their foundational positioning and messaging to their digital presence you see today.
Each detail of the visual language combines a thin-lined precision with maverick boldness: a brand personality suitable for a detail-oriented software company that speaks to industry experts at all levels.
The two converging lines that create the V logo bring to mind a two-lane road. Its simple form pulls apart into pieces that create a tire tread pattern as an additional brand element that ties everything together.
