Sensei
- Brand Identity
- Logo
- Print Collateral
- Social Media
- UX
- Website Design
- Website Development
Sensei
To sharpen its identity in the market, Sensei, a Carestream Dental company, needed a brand and website that could unify four distinct products and audiences under one clear, cohesive identity. Visually, we introduced a fresh logo reflecting the dental industry, evolved their purple-and-teal color palette, and built out a toolkit of custom design elements from pattern to illustration. We then rebuilt Sensei’s website around that identity, structured for clarity and navigation, so the four offerings feel like one brand while still speaking directly to each audience.
Custom illustrative icons bring a balance of playfulness and precision to the Sensei brand language. Pops of coral from the new expanded color palette add a vibrancy to an otherwise cool-toned website.
From digital to print, every piece of the brand ties back to the logo, from the petal-shaped patterns to the subtle weight variation in the typography.