Shop Boss
- Brand Identity
- Logo
- Messaging
- Print Collateral
- Website Design
Shop Boss
As an auto repair shop software, Shop Boss needed a brand refresh that maintained their brand recognition while updating their website to look modern and credible. We created a simplified logo and expanded on their brand language to build a memorable website experience. The brand refresh ensured that their look and tone communicates their authority in the industry.
On the Shop Boss website, the bold fonts and pops of red are balanced with subtle hexagon patterns that fade into the background. Building most of the site in dark mode helped differentiate Shop Boss from competitor softwares, but moments of light backgrounds break up the page.
