Medical Alley
- Brand Identity
- Campaign
- Event Design
- Interior Design
- Logo
- Print Collateral
- Website Design
Medical Alley Association
Medical Alley, a distinguished network of healthcare organizations, aimed to evolve their brand to mirror their renewed mission of “activating and amplifying healthcare transformation.” We crafted a new brand identity centered around a dynamic and optimistic logomark, reflecting Medical Alley’s progressive approach to advancing healthcare. We introduced a sophisticated and energetic color palette, symbolizing the dawn of a new era for Medical Alley while distinguishing the brand in the healthcare landscape.
We leveraged the new brand language to create a fully customized, responsive website. Embracing the crisp white and black of the color palette, we used the vibrant gold to accentuate CTAs and navigational elements. To add visual interest to the minimalist design, we incorporated layering and a dynamic gold border.
Overall, the language feels sophisticated and clean while remaining inviting. The gold symbolizes sparks of creativity amidst the black and white, while the blue adds a touch of approachability. The angled gradients, mirroring the upward movement of the logomark, convey optimism and forward momentum. The language is versatile and dynamic, allowing it to resonate with Medical Alley’s various audiences.
