Collective Measures Discover
- Brand Identity
- Event Design
- Event Signage
- Logo
- Print Collateral
- Social Media
Discover
After ten years of hosting their annual client event, Collective Measures decided to reimagine the tradition with a new name and a fresh look. They enlisted Magenta to create the visual identity for the inaugural Discover by Collective Measures event in 2024. We developed a brand system that balances differentiation from the Collective Measures brand while maintaining a subtle nod to its identity.
Taking inspiration from the venue’s distinct geometric architecture, we designed a brand system that complements the space while remaining versatile enough to adapt for future years and locations.
