Collective Measures
- Art Direction
- Brand Identity
- Logo
- Print Collateral
- Website Design
Collective Measures
Collective Measures is an employee-owned, full-funnel media and analytics agency based in Minneapolis. After years of growth and evolution, they came to us ready to sharpen how they look and how they show up, from their day-to-day materials to their digital home. We delivered a complete brand refresh, art directed a photoshoot with Zoe Prinds and launched a new website built to match the ambition of their work.
For the website, we brought the refreshed brand to life in a new environment — one where motion and interactive elements could really let the identity shine. The result is a site that feels dynamic and alive while staying responsive and accessible across every device.
The original palette was dominated by a loud coral-red with scattered brights that competed for attention. The refresh grounds the system in navy and deep burgundy, with powder blue and warm off-white as the new backbone — shifting the overall feeling from energetic to authoritative. Colors like olive and maroon nod to the warmth of the original palette, but carry it into something more considered and mature.
