AIGA Design Camp
- Brand Identity
- Event Design
- Event Signage
- Logo
- Print Collateral
- Social Media
- Website Design
AIGA Minnesota Design Camp
Magenta was selected to create the brand identity for the 2024 Minnesota Design Camp. Since 1980, this annual event has united the Midwest design community and, in its 44th year, made a bold return—this time in the heart of Minneapolis, departing from its traditional rural northern setting. To celebrate this shift, we traded outdoorsy aesthetics for hypnotic patterns, rich, sensual colors, and intricate illustrations that embodied the “Wayfinder” theme, capturing the spirit of navigating your design future.
Printed postcards and social media announcements directed creatives to the animated landing page, building excitement and surpassing this year’s registration goals.
Commemorative tokens of Design Camp were distributed to attendees and made available for purchase, brought to life with exceptional quality and detail thanks to the support of various print sponsors and partners.
